Through Richard’s Eyes: A Natural Fit

For Richard, returning to Matize felt like revisiting a story already in motion.

“Being part of the Matize story again felt like coming full circle.”

Having already been part of a previous shoot, this new session gave him a clear sense of how the brand had evolved. The first time, he saw a young brand with real conviction. This time, that conviction felt more mature, more confident and more refined.

Clothes That Feel Right

What stood out most to Richard was the feeling of the pieces themselves.

The quality of the fabrics, the understated design and the way everything felt once worn made a strong impression. For someone who has played golf for decades, that matters. Golf clothing needs to do more than look good in a photo. It needs to move well, feel comfortable and make sense on the course.

“As someone who’s played golf for decades, I know the difference between clothes that look good in a photo and clothes that feel right when you move. Matize gets that balance right.”

Not a Uniform

One of the clearest things Richard felt during the shoot was how natural the pieces were to wear.

“Wearing the pieces on set didn’t feel like wearing a uniform. It felt natural.”

That feeling says a lot about Matize. The clothes are clearly connected to golf, but they do not feel forced. They belong on the course, but still have an ease that makes them feel personal, relaxed and wearable beyond the game.

A Genuine Moment

There was one moment during the shoot that stayed with him.

“There was a moment during the shoot, standing on the course in the golden light, where it all made sense.”

For Richard, it was not just about the clothes. It was also about the setting, the colours, the Portuguese landscape and the atmosphere created by the team. Everything came together in a way that felt real.

“The colours, the Portuguese landscape, the relaxed atmosphere the team created, added up to something genuine. That’s rare.”

The Same Soul

Looking back from the first shoot to this one, Richard sees a brand that has grown in confidence. The collections feel more layered and more considered, but what stayed with him most is that the essence of Matize has not changed.

That soul, in Richard’s words, is “golf rooted in a love of the game and a real pride in where it comes from.”

Through Richard’s eyes, Matize is a brand growing with confidence, while staying close to what made it feel genuine from the beginning: the game, the movement, the landscape and the feeling of wearing something that simply feels right.

Matize, through Richard’s eyes, is a brand that has grown with confidence, but stayed close to what made it genuine from the beginning: the game, the movement, the landscape, and the feeling of wearing something that simply feels right.